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Ubisoft and Tencent launch new subsidiary to supercharge Assassin's Creed, other franchises

Published on: 2025-05-24 21:59:00

In brief: Ubisoft has announced the formation of a new dedicated subsidiary that will take the reins of development on some of its most lucrative franchises. This separate entity will be focused solely on Assassin's Creed, Far Cry, and Rainbow Six. The goal is to transform these series into truly "evergreen, multi-platform" ecosystems built for the long haul. Ubisoft CEO Yves Guillemot framed it as a "foundational step" toward an "agile and ambitious" new operating model for the company's future. The deal, unveiled this week, includes a $1.25 billion investment from Tencent for a 25% minority stake in the new subsidiary. The subsidiary will also have its own board of directors and a "dedicated leadership team," though Ubisoft will maintain overall control. Guillemot stated that the deal will "crystallize the value" of Ubisoft's biggest assets and put them on solid footing for long-term growth. He added that the new structure will allow the company to make "swift, high-impact decisio ... Read full article.