Marvel Sure Did Get a Lot of People to Watch Chairs for 5 Hours

This past Wednesday Marvel proved that, in spite of it all, it can still demand a good grip of online attention when it managed to get the internet voraciously watching 27 chairs get laid out in a row for over five hours. How much of the internet? A lot of the internet. Deadline reports that the Doomsday cast announcement pulled in over 275 million views over its runtime, and 3.1 million mentions across social media–trumping the view records the studio previously established for the first Deadpool & Wolverine trailer. 24 hours after it dropped, and we were all still making rather silly jokes about chairs, the livestream remained the #2 trending stream on Youtube. Apparently no one just wanted to relive the magic when Marvel themselves condensed the whole thing down to under two minutes to post on Twitter. Considering much of the general doom-and-gloom there has been about Marvel’s output at the moment–a general malaise in the post-Endgame pivot to Disney+ combined with the recent sti ... Read full article.