When we last talked with Lil Snack, they were a two-person company making little games that were like snacks. For fun, we posted their games on the GamesBeat.com web site, and it was cool to tell people that we had games on our site at the 2024 GamesBeat Summit.
It was just a couple of guys using AI to make games.
Flash forward to today, and now they’ve got a partnership with Hasbro to make a game based on the Scattergories board game. Lil Snack has ten new games operated daily for as many as 650 days in a row. It has 600,000 monthly active users and more than 10 million plays to date.
The company’s audience for its snackable games is broad, with roughly 50% male and 50% female across all demographics. It generated seven figures in revenue in its first year, and the deal with Hasbro means that Scattergories Daily Live will debut this month on LilSnack.com. About 35% of the audience is playing five days a week or more.
Lil Snack’s games have been played more than 10 million times.
“Our partnership with Hasbro highlights what’s possible when iconic brands like Scattergories meet fresh distribution — and affirms the momentum behind daily games as a new category,” said Eric Berman, cofounder of Lil Snack.
Not bad. The games are refreshed daily to challenge players. And more intellectual properties are coming soon based on the partnership. And more games are coming soon.
“The exciting relationship for us with Hasbro is incredibly topical, especially coming off the success of Monopoly Go,” said Berman. “We are building a game that will be utilizing AI with Hasbro. I think our approach to AI using consumer products is being human first, in terms of how we create games. What Scopely (maker of Monopoly Go) was for mobile, we would like to be for daily games,” said Berman”
He added, “Humans are the creative pieces behind everything we do, and we have no intent on that going away. If anything, we intend to try to make it more human, but we’re trying to use AI in a very novel way to deliver new game experiences that would not have been able to exist before.”
Not so much AI after all
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