Apple is doing something very fascinating with its Beats brand

Apple acquired Beats back in 2014, and it’s certainly been interesting to watch Apple’s varying decisions over the years. For the most part, the Beats brand has stayed completely intact. Beats Music was replaced with Apple Music, and the Beats 1 radio station on Apple Music was subsequently rebranded. Obviously, Apple has continued to release new Beats headphones over the years. More recently, though, Apple has begun to do something very fascinating. It’s now positioning Beats as an accessory brand. A lot of people may have missed this, but during the iPhone 16 launch, Apple did something a little peculiar. It released a new $49 hard plastic case. This wasn’t an Apple case though, and instead Beats made it. It was actually a pretty decent case. I reviewed it, and liked it a fair bit. I just wish it wasn’t $49 for whats essentially just plastic, but Apple loves releasing premium-priced accessories, so I shouldn’t have been too surprised. Apple even took it a step further by announci ... Read full article.