Musk merges startup xAI and Twitter, betting on AI to revitalize social media
Published on: 2025-05-23 10:41:00
What just happened? Elon Musk has orchestrated another move in his sprawling business empire, announcing on Friday that his artificial intelligence firm, xAI, has acquired X (formerly Twitter). The all-stock transaction values X at $33 billion, including $12 billion in debt, and xAI at $80 billion, creating a combined entity Musk says will "unlock immense potential" and provide "smarter, more meaningful experiences" for users.
In a post on X, Musk stated, "The futures of xAI and X are interconnected. Today, we officially take the step to merge our data, models, computing power, distribution, and talent."
This deal marks a significant moment for both companies, which have been on divergent trajectories since Musk acquired Twitter in 2022 for $44 billion. Following his takeover, X faced a series of challenges, including plummeting advertising revenue, mass layoffs that reduced its workforce by 80 percent, and controversial policy changes that alienated major advertisers.
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