Amazon's New AI Shopping Assistant Knows What You Like

Amazon is looking for more ways to personalize your shopping experience by unveiling a new generative artificial intelligence tool. Amazon's new feature, called Interests, was announced on Wednesday as a way to help you discover products in its store that match your hobbies and preferences. Amazon said its AI tool, for instance, might suggest new football apparel to an NFL fan, golf equipment to an avid golfer or photography gear to someone who loves to take pictures. The tool, which continuously works in the background, is designed to help shoppers cut through the clutter and surface items that best resonate with them. You can use conversational language -- such as "brewing tools and gadgets for coffee lovers" -- and the AI will scan Amazon's store for relevant products. The feature also will generate tailored recommendations based on a shoppers' price limits. Amazon Interests is currently available to a small group of US customers in the Amazon Shopping app and on its mobile websi ... Read full article.