Startup Founder Claims Elon Musk Is Stealing the Name ‘Grok’

Elon Musk’s xAI is facing a potential trademark dispute over the name of its chatbot, Grok. The company’s trademark application with the US Patent and Trademark Office has been suspended after the agency argued the name could be confused with that of two other companies, AI chipmaker Groq and software provider Grokstream. Now, a third tech startup called Bizly is claiming it owns the rights to “Grok.” This isn’t the first time Musk has chosen a name for one of his products that other companies say they trademarked first. Last month, Musk’s social media platform settled a lawsuit brought by a marketing firm that claimed it owns exclusive rights to the name X. Bizly and xAI appear to have arrived at the name Grok independently. Bizly founder Ron Shah says he came up with it during a brainstorming session with a colleague who used the word as a verb. (The phrase “to grok” is frequently used in tech circles to mean “to understand.”) “I was like, that’s exactly the name,” Shah tells WIRED ... Read full article.