Max’s rebranded logo and colors look very HBO

is a senior reporter who’s been covering and reviewing the latest gadgets and tech since 2011, but has loved all things electronic since he was a kid. Warner Bros. Discovery introduced new branding for its Max streaming service yesterday, alongside announcing availability in Australia. Although still simply called Max, the service has traded its bright blue appearance for a monochromatic black-and-white color palette that’s more reminiscent of the iconic HBO logo. The new look has already been introduced on the streaming service’s user interface and social media channels, and will “continue to be rolled out on marketing material over the next few months,” according to Variety. In 2023, HBO Max and Discovery Plus streaming services were merged to create the unified Max streaming service following the merger of WarnerMedia and Discovery the year prior. When Max launched, it ditched the HBO branding altogether and the deep purple color palette of the HBO Max service for the bright blue ... Read full article.