Segwise launches Creative Analytics AI Agent on its user acquisition platform

Segwise today announced that it’s launching a new feature for its AI-based user acquisition platform: New creative analytics and insights features, specifically the Creative Analytics AI Agent. This new agent uses AI to help mobile game and app developers track the reactions to various creative elements in their ad campaigns. These can include the backgrounds, the calls-to-action, the emotional hooks and other elements, saving developers the task of manually tagging and analyzing those elements themselves. According to the company, its AI automatically tags creative elements across various different kinds of ads. In addition to the AI Agent, Segwise’s Creative Analytics and Insights dashboard also offers insights from aggregate data from ad networks, allowing devs access to even more granular data. This can help mobile game developers, for example, find what resonates best with potential new players and prevents them wasting money on ad spend. Segwise CEO Brijesh Bharadwaj told Games ... Read full article.