Substack Gears Up for TikTok Ban with New Video Feed

Hey, remember the TikTok ban? It’s still a thing (in theory) and the latest deadline is closing in, so other social media platforms are gearing up to try to grab the attention of those addicted to the infinite scroll. Substack is the latest to get in the game, announcing that it is introducing a TikTok-style video feed that creators can use to diversify their content, as first reported by TechCrunch. The latest update to the self-publishing platform will turn the company’s Media tab into a scrollable video feed. Creators will be able to upload videos up to 10 minutes in length for their subscribers to consume, according to Fast Company. It seems the video content will be available for more than just subscribers and will serve as a discoverability tool, allowing readers to scroll and find new voices from whom they might be interested in hearing more. The secret sauce for TikTok has always been the recommendation algorithm and its ability to show people content that keeps them watching ... Read full article.