Discord says 1st year of Quests generated 70 campaigns and millions of gamer rewards

Discord announced that its first year of Quests generated 70 campaigns with advertising partners and millions of rewards that kept gamers engaged. Speaking at the ad-focused IAB Playfronts event, Peter Sellis, senior vice president of product at Discord, said that, in the first year of Quests, Discord had found a way to make game discovery and engagement better. Discord was created to bring friends together around games. It’s a digital living room where players around the world can talk and hangout before, during, and after gaming. Its goal is to make Discord the best place to play with friends. The company is reportedly planning an initial public offering, after turning down a $12 billion acquisition offer from Microsoft years ago. The company expanded beyond games in the pandemic, but it has refocused around games more recently, with 93% of its audience playing games. Over the years, Discord learned that the people who really love Discord are those who play games and connect aroun ... Read full article.