Why does Apple TV+ exist? This new report may provide clues

Ever since Apple TV+ first launched, many have wondered why the maker of the iPhone would be interested in running its own Hollywood studio and major streaming services. Even Netflix’s CEO is stumped. But a new chart outlining Apple TV+ subscribers’ product ownership may have some clues. Michael Levin and Josh Lowitz write at CIRP: It appears Apple TV+ subscribers are more likely to own more Apple products. Based on data for the twelve months ending December 2024, one-third of customers that purchased a new device from Apple in the three months preceding our surveys have Apple TV+. Those Apple TV+ users own more Apple devices. We look at the three principal products, iPhone, iPad, and Mac computers. Half of Apple TV+ users own all three, compared to about one-third of Apple customers that don’t use Apple TV+. Even better (for Apple), only 13% of Apple TV+ subscribers own just one of the three key products, compared to almost one-quarter of customers that don’t subscribe to Apple TV+. ... Read full article.