PayPal brings many of its brands under a single umbrella, but Venmo remains a stand-alone

A PayPal sign is seen at its headquarters in San Jose, California, on Jan. 30, 2024. For Frank Keller, it's a pivotal moment at PayPal . After two years, two CEOs and endless brand strategy meetings, the company is, in his view, ready to redefine the world of business payments. With the launch this week of PayPal Open, Keller, who is executive vice president for the enterprise merchant group, and his team are consolidating many of the company's offerings — Braintree, Zettle, Hyperwallet, Chargehound — into a single brand. Speaking from Germany, Keller told CNBC that the strategy was set in motion after a customer mentioned, "You have all this amazing stuff, but we don't know about it." "I've been working, actually for two years now, on this launch, in terms of how do we establish a PayPal as a B2B business," Keller said. PayPal, founded in 1998, was synonymous with its consumer-facing checkout button, but its business-to-business solutions have amounted to an assortment of homegro ... Read full article.