Why is the world losing color?

Walk around in the average parking lot, and you’ll find yourself in a sea of black, white, and silver vehicles. Watch Netflix at home or catch a film in the theaters, and you’ll get the same washed-out color grade on either screen. Glance at the logos of the world’s largest companies, and you’ll notice a shrinking palette. It all points to one thing: color is vanishing from our world. This isn’t just a hunch. Studies of everything from car paint to consumer objects show that we’re in the midst of a vast aesthetic shift. What used to be vibrant has become sterile. What used to pop out and catch our attention now fades into the background. The question is — why? The answer isn’t just about fashion or materials, but is rooted in a much older understanding of the relationship between color and truth. Here’s why color is disappearing from our world, and what we can do to bring it back… Reminder: you can support us and get tons of members-only content for a few dollars per month 👇 Ful ... Read full article.