Multimillion-dollar deal sees Meta become the official tech partner of the UFC

What just happened? The Ultimate Fighting Championship has signed a multi-year, multimillion-dollar partnership that'll leverage Meta's various technologies to help the mixed martial arts organization better connect with fans. The wide-ranging deal will involve Meta platforms and services including Facebook, Instagram, WhatsApp and Threads. The UFC will also have access to Meta Quest, Meta Glasses, and Meta AI, potentially paving the way for groundbreaking fan experiences. Speaking of Threads, Meta's answer to X will now be the official social media partner of the UFC – so don't expect to see X messages featured on broadcasts any longer. Meta, meanwhile, will receive favorable brand placement during PPV and Fight Night events in the octagon and be featured during broadcasts. Fans attending live events will also be able to take part in "creative" experiences, we're told. The companies said additional elements of the partnership will be announced as the two sides work together on futu ... Read full article.