Amazon’s new ‘Buy for me’ feature is a wild AI innovation

Back in February, Amazon announced an interesting new test that would show you products from other retailers’ sites. Now, the company is taking things even further: Amazon’s new “Buy for me” feature can use agentic AI to actually make purchases elsewhere on your behalf—so you never have to leave Amazon. Agentic AI lets Amazon make purchases on your behalf from other retailers As first spotted by The Verge, Amazon’s website now outlines a new “Buy for me” feature that’s currently being tested. Here’s how it works: When you tap “Buy for me”, you’ll see an estimated total that includes item price, shipping, and taxes. We get product information including price, directly from brand sites to display in the Amazon Shopping app and refresh it regularly. Behind the scenes, Amazon is using agentic AI to navigate to the retailer in question and make the purchase using all of your default contact, payment, and shipping information. But from the user’s standpoint, you’re still operating enti ... Read full article.