Brazil now investigating Apple over App Tracking Transparency after Meta complaint
Published on: 2025-05-14 10:05:06
As we have reported in recent months, Apple has been facing scrutiny in Brazil over accusations of anti-competitive practices with the App Store. Although the company has been given more time to discuss the case, the Brazilian antitrust regulator “Cade” is now investigating Apple over the App Tracking Transparency feature.
Meta wants Brazil to investigate Apple over App Tracking Transparency feature
According to a report in the Brazilian newspaper O Globo (via MacMagazine), Cade on Thursday began investigating Apple after Meta complained about the App Tracking Transparency (ATT) feature in iOS. More specifically, Meta claims that only third-party apps need to ask users for permission to collect their data, while Apple apps have a free pass to collect and share data with the company.
The Brazilian regulator argues that “there is evidence” that Apple “collects and processes information from its users under more favorable conditions than those offered to third parties.”
The App Tracki
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