Applovin can offer TikTok 'much stronger bid than others,' CEO says

AppLovin CEO Adam Foroughi provided more clarity on the adtech company's late-stage bid to acquire TikTok, calling theirs a "much stronger bid than others" on CNBC's The Exchange Friday afternoon. Foroughi said the company is proposing a merger between AppLovin and the entire global business of TikTok, characterizing the deal as a "partnership" where the Chinese could run the app while leveraging AppLovin's AI-powered advertising model to expand the business and give the company access to the U.S. public markets. "If you pair our algorithm with the TikTok audience, the expansion on that platform for dollars spent will be through the roof," Foroughi said. The news comes as President Trump announced he would extend the deadline a second time for TikTok's Chinese-owned parent company ByteDance to sell the U.S. subsidiary of TikTok to an American buyer or face an effective ban on U.S. app stores. The new deadline is now in June, which, as Foroughi described, "buys more time to put the p ... Read full article.