Apple TV+ is truly starting to earn its ‘new HBO’ reputation

Apple TV+ is having an especially good year. Severance was a mainstream hit that somehow exceeded Ted Lasso’s success. The streamer had just come off a long string of other critical hits too, and Apple’s follow-through with shows post-Severance has been especially strong. After years of being called “the new HBO,” I think Apple TV+ may have finally started earning that reputation. It’s not easy to create the next HBO, as Apple quickly learned When Apple TV+ first debuted in 2019, Apple hyped it up as “the new home for the world’s most creative storytellers.” Prestige was the goal from the start. Apple’s services head Eddy Cue, in an early Apple TV+ press release, put it this way: “Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet.” The streamer famously—or infamously—launched on November 1, 2019 with only nine titles available to subscribers. No library of content, only original shows and movies. Apple’s content goa ... Read full article.