What to expect from Amazon’s big Alexa event this week
Published on: 2025-07-15 06:30:52
Amazon is holding a press event this week, where we expect it to finally launch its “new” Alexa. This could be the beginning of a major shift in how we use generative AI in our homes, or it could be a big disappointment.
The latter seems likely, based on the delays and persistent rumors that the voice assistant is struggling with its revamp. But I’m hoping we’ll at least end up somewhere in the middle — with a smarter, more useful Alexa, if not the “superhuman assistant” Amazon has promised.
The event, scheduled for 10AM on Wednesday, February 26th, in New York City, is being hosted by Amazon’s new devices and service chief Panos Panay, which is a strong hint there’ll be new hardware. The flagship fourth-gen Amazon Echo speaker is way past due for an upgrade, and with smart glasses being so hot right now, I could see Alexa getting cozier on our faces.
Here’s a look at what we expect from the event, what not to expect, and what we hope is coming. Remember to tune in to The Verge’s li
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