Bluesky's Quest to Build Nontoxic Social Media

Jay Graber, the C.E.O. of the upstart social-media platform Bluesky, arrived in San Francisco the Sunday after Donald Trump’s reëlection and holed up in a hotel room. She’d spent the previous days road-tripping down the West Coast from her home, in Seattle, stopping at beaches and redwood groves along the way, and in San Francisco she’d hoped to remain half in vacation mode. But now Bluesky was seeing a surge in new users, and it was looking as if she’d need all hands on deck. “There was momentum,” Graber recalled recently, adding, “It was just picking up day by day.” Since launching, in early 2023, Bluesky had positioned itself as a refuge from X, the site formerly known as Twitter. For nearly two decades, Twitter had been considered the internet’s town square, chaotic and often rancorous but informative and diversely discursive. Then, after the tech billionaire turned Trump backer Elon Musk acquired the platform, in October of 2022, it devolved into a circus of right-wing conspiracy ... Read full article.