Google Search's AI mode goes multimodal
Published on: 2025-05-15 19:00:00
Google / Elyse Betters Picaro / ZDNET
Google has dominated the search engine market for decades. However, the rise of generative AI has presented a new form of competition -- AI search engines. With its AI Mode, Google provides users with exactly that: an AI chatbot that understands and outputs conversational search queries.
As you might expect, it looks less like a traditional Google search and more like ChatGPT Search.
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Google's AI Mode was met with such high interest that the feature went from being exclusive to Google One AI Premium users who pay $20 monthly to any Google account user via Google Labs. On Monday, Google updated it further, giving the AI multimodal capabilities and expanding access to millions more Lab users.
The AI now leverages Google Lens, the feature that allows users to upload and learn more about images on Google Search. By using Lens in AI Mode, users experience a much more i
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