Apple's highest-end iPhone could see $350 price hike in U.S. on Trump tariffs, analyst predicts

A customer checks Apple's latest iPhone 16 Plus (right) and Apple's latest iPhone 16 Pro Max (left) series displayed for sale at Master Arts Shop in Srinagar, Jammu and Kashmir, on September 26, 2024. President Trump's reciprocal tariffs could lead Apple to raise the price of the iPhone 16 Pro Max by as much as $350 in the U.S., UBS analysts estimated on Monday. The iPhone 16 Pro Max is Apple's highest-end iPhone on the market, and currently retails for $1,199. UBS is predicting a nearly 30% increase in retail price for units that were manufactured in China. Apple's $999 phone, the iPhone 16 Pro, could see a smaller $120 price increase, if the company has it manufactured in India, the UBS analysts wrote. Shares of Apple have plummeted 20% in the last three trading days, wiping out over $675 billion in market cap, on concern that President Trump's tariffs will force the company to raise prices just as consumers are losing buying power. "Based on the checks we have done at a company ... Read full article.