Snapchat rolls out Sponsored AI Lenses for brands

Snapchat is introducing Sponsored AI Lenses, a new ad format that lets brands engage with consumers in an immersive way. While Snapchat has offered brands the opportunity to pay for sponsored lenses on the platform for years, now they can leverage AI-generated experiences powered by Snap’s proprietary generative AI technology. With these interactive lenses, brands can reach and engage users in a more fun and interactive way when compared to traditional ads, as they allow users to take selfies to see themselves transported into different AI-generated scenes. When users take a selfie for an AI Lens, Snap analyzes their face to integrate them into an AI-generated scene, the company told TechCrunch in an email. The AI Lens uses a preset prompt and pose to create immersive transformations, providing up to 10 different experiences within one Lens. Image Credits:Snap “Over the past two years, we’ve refined our generative AI technology to make high-quality creative execution fast and effic ... Read full article.