Customer relationship management, or CRM, software can manage and track customer relationships, trends, marketing efforts, and communication, bringing everything into one centralized platform or system to optimize interactions. It may also be used to document and pursue leads and sales pipelines.
Automation is one of the key benefits of CRM software but depending on the type of solution you opt for, you may also be able to harness AI, analytics, collaborative tools, and advanced features that streamline your business operations. Software ranges from enterprise-ready Salesforce solutions to HubSpot's packages for small and medium-sized businesses.
What is the best CRM software right now?
My top recommendation for CRM software is Salesforce Starter CRM. Salesforce Starter CRM is well-suited for businesses just entering the CRM world, as well as larger, experienced organizations that require advanced automation, AI, and platform customization. Payment options are simple for small and large businesses alike, with packages starting at $25 per user per month.
Alternatively, if you're looking for a sales-focused platform, consider Pipedrive, beginning at only $14 per seat per month.
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ZDNET has monitored the CRM software market for decades, and we keep an eye on business trends, CRM development, and changing customer requirements to provide you with the best CRM solutions to consider today. Read on to explore all our recommendations for the best CRM software of 2025.
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The best CRM software of 2025
Show less View now at Salesforce Salesforce Starter CRM is my top choice for businesses looking to adopt a CRM platform in 2025. Why we like it: It's an excellent solution for starting out in the CRM world or for experienced users looking to transition to an advanced CRM. The Salesforce Starter CRM package comes with almost everything you could want to kick-start your journey with the software. Features available from the outset include account, contact, task, and lead management. It also includes Salesforce Meetings, marketing and email templates, campaign assistance, data analytics, e-commerce website design, onboarding, and payment facilitation. Recently, Salesforce launched a new solution to improve AI agents used to help human productivity. Who it's for: Businesses of any size, large or small. I like the simple nature of Salesforce plans, with one option for small and midsize businesses and another for enterprises, priced at $25 and $100 per user per month, respectively. Who should look elsewhere: Many Salesforce Starter CRM customers are impressed with the services offered, though some note the high price for enterprise users. Some features, including advanced automation and access to AppExchange -- the Salesforce app marketplace -- are limited to premium subscribers. There also isn't a middle ground plan between the Starter and Pro Suites, and this might deter some people. Microsoft Dynamics CRM could be a great alternative. Salesforce Starter CRM features: Range of management tools | Online payments | Web design help | Data analytics | Automation | AI | Customizable | Starter and Pro plans | Free trial Pros Learning guidance provided
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