Google’s enterprise cloud gets a music-generating AI model

On Wednesday, Google rolled out updates to several of its first-party media-generating AI models available through its Vertex AI cloud platform. Lyria, Google’s text-to-music model, is now available in preview for select customers, and the company’s Veo 2 video creation model has been enhanced with new editing and visual effects customization options. The company has also launched a voice-cloning feature powered by Chirp 3, Google’s audio understanding model, for “allow-listed” users. And the Imagen 3 image generator now delivers what the company describes as “significantly” better performance. The updates, timed for Cloud Next, are Google’s latest push to corner the enterprise market for generative AI. The company competes perhaps most directly with Amazon, which offers a comparable cloud AI platform called Bedrock with its own set of proprietary generative AI models. Google is pitching Lyria as an alternative to royalty-free music libraries. Using the model, customers can create s ... Read full article.