YouTube expands its ‘likeness’ detection technology, which detects AI fakes, to a handful of top creators

YouTube on Wednesday announced an expansion of its pilot program designed to identify and manage AI-generated content that features the “likeness,” including the face, of creators, artists, and other famous or influential figures. The company is also publicly declaring its support for the legislation known as the NO FAKES ACT, which aims to tackle the problem of AI-generated replicas that simulate someone’s image or voice to mislead others and create harmful content. The company says it collaborated on the bill with its sponsors, Sens. Chris Coons (D-DE) and Marsha Blackburn (R-TN), and other industry players, including the Recording Industry Association of America (RIAA) and the Motion Picture Association (MPA). Coons and Blackburn will be announcing the reintroduction of the legislation at a press conference on Wednesday. In a blog post, YouTube explains the reasoning behind its continued support, saying that while it understands the potential for AI to “revolutionize creative expr ... Read full article.