Instagram is testing Reels that are locked behind a secret code

It could be used for product reveals or just to access exclusive content. Instagram is testing a feature that locks Reels behind a secret code and a provided hint, according to a report by TechCrunch . This looks like a novel way for creators to interact with fans, as they can share exclusive reels with people who are more likely to know the answer to these clues. As an example, a creator could lock a Reel with a hint like “my favorite food” and rabid fans would, of course, know the answer. The Meta-owned social network has been testing the feature on its Design account. It shared a locked Reel that prompts viewers to enter a secret code based on a hint that read “1st # in the caption.” Meta / Screenshot from Engadget The first hashtag mentioned in the caption was “Threads.” Upon entering the correct code, viewers access a Reel that announces that the Design account is launching a profile on Threads. ADVERTISEMENT Advertisement This could be used by brands to advertise new produc ... Read full article.