BYD Launches Denza in Europe—Another Mighty Impressive EV Brand the US Won’t Get

Denza was originally founded in 2010 as a joint venture between BYD and Mercedes-Benz, launching its first car into the Chinese market in 2014. Now wholly owned by BYD, it went through a significant rebrand in 2021, with Wolfgang Egger—who previously led design teams at Audi and Lamborghini—joining at the helm as chief designer. The Z9GT has been chosen by BYD as the Denza car to launch into the market because it apparently represents the “best of BYD technology and the best of BYD design,” Li says. At its heart is Denza’s own e3 Platform, which brings a number of headline features. Certainly one of the most striking is its rear-wheel dual-motor independent steering, which enables the right and left wheels to steer independently of the front axle, and of each other. As well as allowing drivers to toe in and toe out of tight spaces, it also allows the car to “crab walk”—where the auto seemingly glides in a sideways motion—up to an industry-leading angle of 15 degrees. This eminently ... Read full article.