How AI can help supercharge creativity

But for a number of researchers and artists, the hype around these tools has warped the idea of what creativity really is. “If I ask the AI to create something for me, that’s not me being creative,” says Jeba Rezwana, who works on co-creativity at Towson University in Maryland. “It’s a one-shot interaction: You click on it and it generates something and that’s it. You cannot say ‘I like this part, but maybe change something here.’ You cannot have a back-and-forth dialogue.” Rezwana is referring to the way most generative models are set up. You can give the tools feedback and ask them to have another go. But each new result is generated from scratch, which can make it hard to nail exactly what you want. As the filmmaker Walter Woodman put it last year after his art collective Shy Kids made a short film with OpenAI’s text-to-video model for the first time: “Sora is a slot machine as to what you get back.” What’s more, the latest versions of some of these generative tools do not even us ... Read full article.