This is how Apple’s big Siri shake-up happened, per report

Last month Apple experienced a major internal shake-up related to Siri, part of the fallout of its delayed Siri upgrades. An extensive new report at The Information provides the best look yet into the drama happening behind the scenes, and where things stand with Siri now. Poor leadership behind Apple’s AI struggles Wayne Ma at The Information has published a detail-packed report outlining how Apple “fumbled Siri’s AI makeover.” There are a lot of looks into the behind-the-scenes pulse of Apple employees throughout the last couple years of AI and Siri development. For example, Ma notes that Apple’s struggles in AI seem partly tired to the company’s “militant stance on user privacy,” but just as significant is poor leadership. Ma writes: More than half a dozen former Apple employees who worked in the AI and machine-learning group led by Giannandrea—known as AI/ML for short—told The Information that poor leadership is to blame for its problems with execution. They singled out [Robb ... Read full article.