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Craig Federighi’s leadership has already resulted in this major Siri pivot, per report

Published on: 2025-05-04 18:20:18

Today a revealing new look into Apple’s recent Siri struggles was published at The Information. That report contains myriad details on internal drama and conflicts, but it also ends with a big piece of news: under Craig Federighi’s leadership, for the first time Apple engineers can now use third-party LLMs to build Siri features. Federighi’s engineers can now use third-party LLMs for Siri features Wayne Ma writes at The Information: Federighi has already shaken things up. In a departure from previous policy, he has instructed Siri’s machine-learning engineers to do whatever it takes to build the best AI features, even if it means using open-source models from other companies in its software products as opposed to Apple’s own models, according to a person familiar with the matter. According to the report, until the recent Siri leadership changes, Apple engineers could only use third-party LLMs to benchmark them against their own in-house models during testing. For additional contex ... Read full article.