Blue Shield Data Breach (Google Ads)

Blue Shield of California has begun notifying certain members of a potential data breach that may have included elements of their protected health information. Due to the complexity and scope of the disclosures, Blue Shield is unable to confirm whether any particular member’s specific information was affected. Out of an abundance of caution, Blue Shield is providing notice to all members who may have accessed their member information on the potentially impacted Blue Shield websites during the relevant time frame. Blue Shield takes this matter very seriously and has already initiated measures to safeguard against similar future disclosures. What happened Like other health plans, Blue Shield historically used the third-party vendor service, Google Analytics, to internally track website usage of members who entered certain Blue Shield sites. We were doing this to improve the services we provide to our members. On February 11, 2025, Blue Shield discovered that, between April 2021 and Ja ... Read full article.