Why Nintendo can get away with a $450 Switch 2 price

is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget. When Nintendo announced the Switch 2 would cost $450, my initial reaction was disappointment. “Why does it cost so much more?” I thought to myself. “Why does Japan get it cheaper?” my brain jealously added, once I learned that Nintendo would sell a Japan-only model for the equivalent of just $333. It felt like Nintendo was about to overcharge the entire rest of the world for a modest improvement to its original $300 console, one that doesn’t come with an OLED display or anti-drift magnetic sticks. Surely it can’t cost Nintendo that much more to make, especially seeing how it’s selling the exact same hardware for so much “less” in Japan? But while Nintendo might be charging more than I’d like to spend, particularly with its $80 games and its button that makes you pay extra, I no longer think the company’s being distinctly unfair ... Read full article.