A guide to the “platonic ideal” of a Negroni and other handy tips

The most hand-wavy one to me is the impression matching. Rosemary smells cold, and Fernet-Branca tastes cold even when it's room temperature. If the scent has rosemary, is Fernet now a good match for that? Some of the neuroscience stuff that I've read has indicated that these more abstract ideas are represented by the same sort of neural-firing patterns. Initially, I was hesitant; cold and cold, it doesn't feel as fulfilling to me. But then I did some more reading and realized there's some science behind it and have been more intrigued by that lately. Ars Technica: You do come up with some surprising flavor combinations, like a drink that combined blueberry and horseradish, which frankly sounds horrifying. Kevin Peterson: It was a hit on the menu. I would often give people a little taste of the blueberry and then a little taste of the horseradish tincture, and they'd say, "Yeah, I don't like this." And then I'd serve them the cocktail, and they'd be like, "Oh my gosh, it actually wor ... Read full article.