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I paid $20 for an AI marketing agent - and here's what it got me

Published on: 2025-04-30 14:00:20

Thanasis/Getty Images I'm not one to believe everything I see online, but I've been seeing a lot of chatter on Beyoncé's internet about AI agents that claim they can run your marketing. 😒 Naturally, I had to check it out! The promise of AI running marketing campaigns that could make me a gazillionaire for just $20 was way too tempting. Also: Google's AI Overviews will decimate your business - here's what you need to do Now, here I am, $20 poorer, unimpressed, and a little salty I got got, and this experience somehow made me an even bigger marketing snob. 😤 Now I know what you're thinking: this guy hates AI. I actually don't. My findings and recommendations might surprise you, but not for the reason you think. In this article, I will share what AI marketing agents are, whether they actually work, and what you should do instead. If you're new to my work, my name is Lester 👋, but feel free to call me Les. I'm a founder with a successful exit, executive chairman of several DTC brand ... Read full article.