Jony Ive talks about Apple and Steve Jobs in new BBC interview

It’s been a long time since Jony Ive left Apple to found his own design firm, but his work in technology will never be forgotten. Last weekend, Ive talked to the BBC’s Desert Island Discs about his experience working on big projects at Apple and remembered his relationship with Steve Jobs. Jony Ive still thinks about Jobs and is excited about new project with OpenAI According to Ive, it’s hard not to think “what Steve would do” even though Jobs himself told the designer that he shouldn’t do it. “And every time I think, ‘I wonder what Steve would do?’ I think, ‘Ha! I’m doing exactly what you didn’t want,’ Ive said. “It was remarkable that, despite the limitations of my ability to communicate, Steve understood what I thought and how I felt,” he added. When it comes to the Mac, Ive mentions his feeling when he used a Macintosh for the first time. “I was shocked that I had a sense of the people that made it.” In the interview, he also talks about what it was like designing the first iMa ... Read full article.