Tim Cook is dead set on beating Meta to ‘industry-leading’ AR glasses: report

Tim Cook really wants Apple to make true AR glasses. He “cares about nothing else”, according to an Apple engineer. That said, building true AR glasses will take a lot of time. According to Bloomberg’s Mark Gurman though, Apple is developing “its own glasses with cameras and microphones” in the meanwhile, similar to Meta Ray-Bans. Despite this interim product, AR glasses are Tim Cook’s “top priority.” These glasses would tap heavily into Siri and Visual Intelligence, as part of Apple’s AI push. However, Apple has some privacy concerns with allowing the glasses to capture media, something that would differentiate it quite heavily from Meta’s offering. Regardless, Gurman’s report describes it as an “interim solution” until the company is able to develop true AR glasses. Developing AR glasses still requires a number of technologies to “be perfected.” Even if all of the components are up to spec, it still needs to manufacturable at volume: A variety of technologies need to be perfected ... Read full article.