Sony raises PlayStation 5 prices in Europe citing 'challenging' economic environment

Sony hiked the price of its flagship PlayStation 5 console in Europe, Australia and New Zealand, citing a "challenging economic environment" behind its move. In Europe, the PS5 Digital Edition will now cost 499.99 euros ($569.9), Sony said in a blog post on Sunday. That is up from a previous price of 449.99 euros. The company said the U.K. recommended retail price is £429.99, a rise from the previous price of £389.99. There is no price increase for the PS5 with HD Blu-ray disk drive in Europe and the U.K, while the PS5 Pro, an upgraded model of the console which was launched last year, was also spared hikes. PS5 prices were also boosted for sales into Australia and New Zealand. Sony said it has made the "tough decision" to raise prices against the "backdrop of a challenging economic environment, including high inflation and fluctuating exchange rates." Global financial and currency markets have been volatile since U.S. President Donald Trump announced so-called "reciprocal tariffs ... Read full article.