Netflix is testing generative AI search feature powered by OpenAI

In brief: OpenAI's technology is spreading far and wide. Soon, it will be used by Netflix, powering the streaming service's search function to help users discover shows and movies based on specific factors, including their moods. The feature will be tested in the US in the coming weeks and months, though it will only be available on iOS. Netflix's feature, powered by OpenAI's technology, will go beyond the usual fare of allowing users to search for content on the platform by their titles, actors' names, or genres, writes Bloomberg. The new search feature can, for example, surface content to match a person's mood, so typing in "Happy" might show comedies or feel-good titles, while "sad" could offer something along the lines of gritty dramas – though it's hard to imagine most people wanting to feel even sadder. As it's powered by OpenAI's generative AI technology, it's likely that users will be able to search for content using natural language queries. Typing the line, "I'm in a sad ... Read full article.