Temu pulls its U.S. Google Shopping ads

Temu completely shut off Google Shopping ads in the U.S. on April 9, with its App Store ranking subsequently plummeting from a typical third or fourth position to 58th in just three days. The company’s impression share, which measures how often their ads appear compared to eligibility, dropped sharply before disappearing completely from advertiser auction data by April 12. The timing coincided with the Trump administration’s hardened stance on Chinese imports, raising tariffs to 125% while maintaining a more moderate approach to other trading partners. First seen. Mike Ryan, head of ecommerce insights at Smarter Ecommerce, shared this news on LinkedIn: Between the lines. Temu’s business model relied on heavily subsidized orders from parent company PDD to drive market share growth, despite operating at a loss on individual sales. New tariffs, combined with crackdowns on “de minimis” import loopholes, have severely undermined Temu’s direct-from-manufacturer approach. The company’s ... Read full article.