Adobe takes stake in Synthesia, startup behind AI clones for corporate videos

An Adobe sign hangs along Main Street during the 2025 Sundance Film Festival on Jan. 27, 2025 in Park City, Utah. LONDON — Adobe has invested in Synthesia, a British artificial intelligence startup, in a bet that the technology will transform video production. Synthesia told CNBC that Adobe's venture capital arm injected an undisclosed amount of funds into the startup as part of a "strategic" partnership, without elaborating further on financial and commercial terms. The startup, which says it serves more than 70% of the Fortune 100, sells a platform that businesses can use to develop videos with life-like avatars generated by AI. Individuals can make their own AI avatars, either at one of Synthesia's production studios or on a personal device. Adobe, a creative technology powerhouse valued at roughly $150 billion, is best known for the Photoshop image editing tool. The company also makes Premiere Pro, a video editing platform widely used by professionals in broadcast media, advert ... Read full article.