Apple’s Beats brand just announced its first-ever USB-C cables

As rumored, Apple’s Beats brand is making a foray into another new product category: USB-C cables. The company has announced its “first-ever collection of reinforced charging cables in an assortment of lengths and colors.” Pricing starts at $18.99 for a single cable, and they’re available to order today. The new Beats cables are available in USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning options. Color choices include Bolt Black, Surge Stone, Nitro Navy, and Rapid Red. USB-C to USB-C (1.5 m) in Bolt Black, Surge Stone, Nitro Navy, and Rapid Red. USB-A to USB-C (1.5 m) in Bolt Black, Surge Stone, and Rapid Red.* *Rapid Red available this summer. USB-C to Lightning (1.5 m) in Bolt Black, Surge Stone, and Rapid Red.* *Rapid Red available this summer. USB-C to USB-C (2-pack, 1.5 m) in Bolt Black. USB-A to USB-C (2-pack, 1.5 m) in Bolt Black. USB-C to USB-C (20 cm) in Bolt Black. USB-A to USB-C (20 cm) in Bolt Black. USB-C to Lightning (20 cm) in Bolt Black. The cables fea ... Read full article.