How you succeed in business is shifting fast - and not because of AI

Igor Ovsyannykov/Getty Images Have you ever wondered why some businesses thrive without spending a dime on ads? 🤔 Meanwhile, when you try the good old fashioned "build it, and they will come," you're as busy as a Chick-fil-A on a Sunday? 😖 Some business owners have figured out something most refuse to see. But in an ever-evolving world of AI and tech, this "secret" isn't just essential to building a sustainable marketing campaign; it might be the only way to do business moving forward. I wish I had known this "secret" sooner. It would have saved me countless sleepless nights and millions in ad spend. Also: AI won't take your job, but this definitely will In this article, I will share how the business world could change forever and why creators are the future of business. If you're new to my work, my name is Lester, but feel free to call me Les. I'm chairman of a group of DTC brands and an award-winning performance marketer who's built and scaled brands by developing internal dat ... Read full article.