Mark Zuckerberg once suggested wiping all Facebook friends lists to boost usage
Published on: 2025-04-27 06:42:45
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Meta CEO Mark Zuckerberg had a “potentially crazy idea” in 2022 to get people using Facebook more: deleting everyone’s friends’ lists. The possibility was discussed on Monday via internal emails shown by the FTC as Zuckerberg testified during Meta’s antitrust trial.
Zuckerberg floated the idea of considering “wiping everyone’s graphs” — their friends lists — “and having them start again,” possibly once a year, noted The Verge deputy editor Alex Heath, who observed the testimony inside the courtroom. Meta’s CEO said he was concerned that Facebook’s “cultural relevance is decreasing quickly.” Zuckerberg proposed a staggered approach, like starting with an experiment in a smaller country, in case too many people quit Facebook in response to the move. “Even if [Instagram] and [WhatsApp] do well,” he said, “I don’t see a way for our company to succee
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