Tim Cook Has a Strange Obsession

Apple CEO Tim Cook is far from giving up on virtual and augmented reality headsets, a gadget category that has been rife with setbacks and risky bets that didn't pan out. As Bloomberg's Mark Gurman reported over the weekend, the tech giant is getting ready to launch not one, but two updated versions of its Vision Pro, a $3,499 mixed-reality headset that has seen sluggish sales and even given wearers black eyes. That's despite rumors circulating last summer that Apple had given up on a follow-up device of the uber-expensive gadget. In fact, Cook is so convinced of the segment that he's looking to beat Meta CEO Mark Zuckerberg — who shares an obsession with AR and VR headsets — to market. According to Bloomberg, Cook wants to create a pair of AR glasses that buyers can wear all day. "Tim cares about nothing else," an insider with knowledge of the matter told Gurman. "It’s the only thing he’s really spending his time on from a product development standpoint." But given the segment's ... Read full article.