Zuckerberg Encourages Theatergoers to Use Their Phones While Movie Is Playing
Published on: 2025-04-26 16:07:55
Uncontent with merely turning Facebook and Instagram into right-wing hellscapes of AI slop, Meta CEO Mark Zuckerberg is now actively rallying theatergoers to pull out their glowingly annoying smartphones when they're at the movies.
As Variety reports, Meta is teaming up with the horror film studio Blumhouse to bring the "second screen" experience to its single-night re-release of "M3GAN" on April 30.
Dubbed "Halfway to Halloween," the production company's limited engagement will also include "Annabelle" and "Ma," two of its other big hits — but it's clear that "M3GAN," with its hotly anticipated upcoming sequel, is the star of the show.
Using chatbot technology that Meta refers to as "Movie Mate" — a new spin, perhaps, on Zuckerberg's cringey push to get his subordinates to refer to each other as "Meta Mates" back when he was all-in on virtual reality — fans will be able to talk to an AI version of the iconic robot.
There is, however, a catch.
"Movie Mate is only available to movi
... Read full article.