Kia is pitching Americans an affordable EV sedan with EV4 debut

Kia debuted its 2026 EV4 sedan at the New York International Auto Show on Wednesday, its first global electric sedan and one designed for customers looking for an affordable EV. Whether U.S. customers will gravitate towards a sedan is an open question — and one Kia isn’t necessarily betting on. The company launched sales of the EV4 in South Korea and plans to bring it to Europe by the end of the year. Sales in United States are expected to begin in the last quarter of 2025 or first quarter of 2026, a Kia spokesperson told TechCrunch. Kia’s primary pitch with the EV4 is affordability, and with a respectable range, interior features, tech touches it could finally give consumers another option. While Kia hasn’t yet shared U.S. pricing, some have estimated that it would start at around $35,000, adding another competitor to the Tesla Model 3. Eric Watson, VP of sales at Kia America, confirmed the ballpark price range to TechCrunch. “The EV4 makes all-electric ownership accessible for tho ... Read full article.