Apple races to surpass rivals in quest to eliminate carbon pollution

Apple, Microsoft, and Amazon are all locked in a race to see who can zero out their carbon pollution first. Apple reported on Wednesday that it is more than halfway there. Since 2015, the company has reduced its greenhouse gas emissions by around 60%, the company said. That covers everything from manufacturing and marketing to corporate operations and customer use. Many companies have successfully eliminated the carbon footprint of their core operations. Cheap solar and wind, and increasingly affordable grid-scale batteries, have made that relatively simple — and even advantageous — from a cost perspective. But Amazon, Apple, and Microsoft have all pledged to eliminate not just their own carbon emissions, but also those of their suppliers and the energy use of their customers. These so-called Scope 3 emissions are the hardest to tackle because they fall outside of a company’s direct control. In that regard, Apple has taken some pioneering steps. When the company announced the Apple ... Read full article.