Bluesky feed builder Graze raises $1M, rolls out ads

Graze, a startup that lets people build and monetize custom feeds for Bluesky’s social network, has attracted new capital. Pre-seed investors, led by Betaworks and Salesforce Ventures, have invested $1 million in the company’s small team, which is working to give users control over their algorithms and social media experiences. Graze’s software, available via the web, offers tools to build, customize, publish, and manage Bluesky feeds. Unlike on other social networks like X or Meta’s Threads, where users are defaulted into a main algorithmic feed every time they open the app, Bluesky’s growing social network of nearly 35 million users allows anyone to create and follow custom feeds, pin them to the app’s navigation, and make any one of them their preferred home feed. However, feed creation can be a complicated process for non-developers. That inspired the team at Graze to create software that lets people more easily build custom feeds using templates and other tools for managing the ... Read full article.